October 25, 2018 - October 24, 2019
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cooltureIMPACT: Experience responsive art on the 42nd Street side of NY’s Port Authority Bus Terminal

photo by Bea Merry

Times Square, NYC: Experience cooltureIMPACT, a first-of-its-kind responsive art platform designed and developed by NOIRFLUX for the Cultural Semiotic Alliance.

Across 72 feet of the northern exterior of the Port Authority Bus Terminal, it has the largest interactive screen in New York and is the world’s first public platform for the emerging form of responsive art.

Through Fall 2019, you can experience a variety of responsive art created by NOIRFLUX, as well as works on which we collaborate with amazing innovative artists. The first of these, THE NOW, created by Laia Cabrera and Isabelle Duverger (Laia Cabrera & Co.) in collaboration with NOIRFLUX and Karan Parikh, awaits you now.

It’s public art you can visit 24 hours a day, 7 days a week, for free. So get over to 42nd side of the PABT and point, wave, move, and enjoy!

Northern Exterior of the Port Authority Bus Terminal, NY, NY
  • West 42nd Street & 8th Ave
    New York, NY United States
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